The Goo! Lands in Ontario
Crop Circle brings its breakout solventless brand to Ontario, starting with Brain Fruit — a bold, fruit-forward live rosin
Toronto, ON – May 6, 2025 – After emerging as one of Alberta’s fastest-growing concentrate brands, The Goo! has officially landed in Ontario and is now available for order by Ontario cannabis retailers.
"We know Ontario needs quality rosin, at a price that makes sense for regular consumers," says Aaron Buchholtz, Chief Innovation Officer and Co-Founder of Crop Circle Cannabis. "That’s what we built Crop Circle for. That’s why we created The Goo!".
Founded in 2022, Crop Circle Cannabis was purpose-built to produce high-quality solventless concentrates. Its debut consumer brand, The Goo!, was designed with the goal of making craft-quality live rosin accessible to a broader audience.
"Live rosin is the highest form of concetrate there is," says Buchholtz.
The company operates out of a facility it built from scratch, optimized for solventless extraction and production at laboratory standards. "The time is right," adds Buchholtz. "More and more consumers are learning about solventless and the experience it delivers. We think we’re in the right place at the right time."
The first product to hit Ontario shelves will be The Goo! Brain Fruit—a bright, cerebral live rosin with a fruit-forward aroma profile. While this marks Crop Circle’s first entry into the Ontario recreational market, The Goo! also offers It Came From The Kush, Mochazilla, and—soon—Live Rosin Gummies in other provinces and on select medical platforms, with hopes to bring them to Ontario as well. Crop Circle also produces INVADER, a premium solventless brand currently offering the Pure Live Rosin Bar All-In-One Vape.
To scale production and distribution, Crop Circle partnered with Freedom Cannabis Inc., a licensed producer that brings significant operational infrastructure to the table, helping bring Crop Circle's small-batch process to more consumers across the country.
“Freedom exists to empower partners like Crop Circle who are raising the bar for cannabis quality in Canada,” said Nathaniel Garneau, Chief Growth Officer at Freedom Cannabis. “Our role is to give great producers the infrastructure and scale they need to reach more consumers—without compromising what makes them special. We’re proud to help bring The Goo! to Ontario and introduce more people to the possibilities of solventless”.
The Goo! Brain Fruit is now available to Ontario retailers via the Ontario Cannabis Store’s Flow-Through program (SKU: 315262_1g)
About Crop Circle Cannabis
Founded in 2022, Crop Circle Cannabis (2400753 ALBERTA LTD. dba “CROP CIRCLE CANNABIS”) specializes in the production of high-quality, solventless cannabis concentrates. Operating out of its purpose-built facility in Alberta, the company is committed to innovation, sustainability, and the production of exceptional cannabis products. Crop Circle is dedicated to making top-tier solventless concentrates affordable and accessible, ensuring that quality is never compromised.
About Freedom Cannabis Inc.
Freedom Cannabis Inc. operates under multiple Health Canada-licensed facilities and is a proud supporter of Western Canadian producers, serving as a packaging hub for the sector. Our services include extraction, vape filling, pre-roll production, and packaging, all offered at competitive costs with a 10-day turnaround time—part of our commitment to delivering quality on time, every time.
As an innovation hub for cannabis, Freedom supports a dynamic house of brands, including those of local Albertan producers, helping them reach consumers across Canada. Demonstrating our dedication to sustainability, Freedom’s 1.8MW solar array—the largest of any cannabis facility in the world—significantly reduces our environmental footprint, affirming our commitment to community and ecological stewardship. Learn more at www.freedomcannabis.ca.
For media inquiries, please contact:
Matt Coulson
VP Marketing, Crop Circle Cannabis
Email: mcoulson@cropcirclecannabis.ca
